Buy Solved Liberty BUSI 430 Exam 4
Buy Solved Liberty BUSI 430 Exam 4
- When a retailer purchases excess inventory of a product while it is ondeal to sell later when it is off deal, it is:
- Shania received a sample of a new tea drink when she attended a football game in Miami. This is an example of instant redemption sampling.
- When planning a sponsorship or event marketing program, after the marketing team matches the event with the company’s customers, vendors, or employees, the next step would be to:
- Empowerment and reciprocity are important elements in a permission marketing program.
- A trade incentive involves a retailer performing a function to receive an allowance.
- International IMC programs should be assessed in several ways, including domestic results, results in other countries, and:
- Puffery is:
- Using identification IDs and passwords on a website for customers allows for each of the following customer benefits:
- A public relations hit can be a positive or negative news story.
- Britney likes to use coupons and tends to purchase the brand of food that has the best coupon offer. Britney is a
- If the National Advertising Review Board rules that a firm’s advertisements are not substantiated, then the NARB orders the firm to discontinue the ads. This is very similar to the cease and desist order of the FTC.
- PACT stands for position advertising copy testing.
- Position advertising copy testing (PACT) was designed originally to assist in the evaluation of digital ads.
- While database marketing can be used for selling products, the primary benefit is the enhancement of customer loyalty.
- The WheelerLea Amendment makes advertising using puffery illegal.
- The human resource department of a company plays a vital role in preparing effective internal public relations messages.
- In terms of online metrics, the dwell rate is the:
- Scannerdelivered coupons encourage:
- The first step in the selling process is:
- Due to cultural differences, public relations programs have become less important in international marketing efforts.
- Damage control is only used when consumers make unjustified complaints against a company.
- When a company offers a premium, consumers receive a discount for the good or service and receive some type of special offer or free merchandise.
- Words such as “best,” “greatest,” and “finest” used in advertising are examples of:
- Crosspromotions are used with event marketing to boost the impact of the event.
- If a firm suggests or hints that it is associated with a major sporting event when it is not, it is:
- In a trade show, a buyer browsing and trying to learn about products from a series of competitors is a(n):
- Information about a prospect should always be collected in advance of making a sales call.
- Purchase and website visit histories are sufficient to build a quality database.
- Of the following methods of evaluating advertising, the one that is the most difficult to fake by respondents would be:
- If Wendy’s makes an advertising claim that the company offers greattasting hamburgers, the practice is
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