Get Guided Liberty BUSI 430 Exam 3 

Get Guided Liberty BUSI 430 Exam 3

• Firms can reduce costs when customers order over the internet in all of the following ways except:
• Lifestyle marketing:
• Dwell time is higher but dwell rate is lower when video ads are placed beside content on a
• Most search engines examine the number of brand mentions on social
• Marketing on cell phones and smartphones is called marketing.
• Incentives that can be used to encourage consumers to make online purchases include all of the following:
• One method companies are using to measure the impact of point­of­purchase displays is to utilize cash register data comparing before and after-sales.
• Personalization and customization are part of an e­commerce:
• In terms of buzz marketing, the ideal situation occurs when:
• Printing a brand’s web address on a shopping bag used to carry merchandise sold at a brick-and-mortar store is a form of:
• Search engine optimization is the process of placing advertisements on search sites.
• One form of buzz marketing is for companies to sponsor individuals as agents or advocates to introduce new products.
• Any digital tool or venue that allows individuals to socialize on the web is:
• The initial reaction to advertising in alternative media was strong, but in recent years it has lost its appeal due to clutter.
• Consumers are wary of shopping privacy issues and security issues on the
• Successful email marketing campaigns must include all of the following:
• Two keys to text message mobile advertising include careful timing of the message and using geo­ targeting so only consumers close to the retailer or business receive the text.
• In terms of generating buzz, brand evangelists are asked to:
• Web 1.0 transformed traditional retailing by creating engagement between companies and customers.
• Alternative marketing relies on buzz, word­of­mouth, lifestyles, and times when consumers relax and enjoy hobbies and events.
• According to consumers, ceiling banners and overhead mobiles are the most engaging forms of in­ store advertising.
• Advertisers believe that product placements lead to increased brand awareness and more positive attitudes toward the brand.
• Two reasons brand communities form are for social identity and bonding among the owners of the brand.
• In buzz marketing programs, the ideal situation occurs when a person who truly likes a brand tells others.
• A value­added incentive should be designed to inspire a short­term purchase rather than trying to influence long­term buying habits. Some marketers view stealth marketing as a shrewd way to introduce products to people, while others believe it is unethical because the brand sponsor does not reveal his/her identity.
• Branded content should be updated regularly, which according to most experts should be:
• The negative reaction to the Cheerios ad featuring a mixed­race couple illustrates the importance of social listening.
• All of the following statements are true, except:
• Cookies on computers allow a brand to track how many individuals arrive at a brand’s website from social media networks versus other website pages.

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