Houston MRKG 1391 Entire Class

MRKG 1391 – Special Topics in Business Marketing and Marketing Management


Sports and Entertainment Marketing introduces the basic principles of marketing, economic impact, History, Civilization, sports and entertainment, careers, as well as legal and business risks involved in the industry. Students will also learn the characteristics and buying behaviors of sports consumers as well as entertainment consumers.

Note: This entire class includes discussions, assignments, course projects, and exams.

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Houston MRKG 1391 Entire Class $10

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