Houston MRKG 2376 Entire Class

MRKG 2376 – Enterprise Opportunity Analysis


A comprehensive overview of all aspects of opportunity analysis, including how to differentiate a good idea from a lucrative idea, how to analyze current and future markets for products/services, and how to develop marketing and operations strategies based on the analyses. The course will culminate in an Enterprise Plan (similar to a business plan, but with more emphasis on analysis for innovation, strategies for taking action, and being flexible as the market changes.

Note: This entire class includes discussions, assignments, course projects, and exams.

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