Houston MRKG 2378 Entire Class
MRKG 2378 – Franchises
Franchising is a comprehensive course that explores all aspects of utilizing the franchise model for developing a new venture. The pros and cons of the franchising model are explored. The financial requirements and risks, the legal pitfalls and obligations of franchises, and the process for expanding into franchises (for both franchisee and franchisor) are explored.
Note: This entire class includes discussions, assignments, course projects, and exams.