Liberty BUSI 330 Entire Class
BUSI 330 Entire Class Principles of Marketing
The study of marketing theories and tools to capitalize on buyer behavior through the contexts of Business to Consumer and Business to Business. Elements of the marketing mix (product, place, price, promotion) will be introduced and integrated into a larger marketing conceptual understanding. Analysis of marketing data to recognize ideal market segments, sales predictions, and market share will be conducted.
Note: This entire class includes discussions, assignments, course projects, and online exams.