Liberty BUSI 428 Entire Class
BUSI 428 Entire ClassStrategic Management and Marketing in Healthcare
Focused on increasing organizational effectiveness and efficiency through strategic planning, students will develop an understanding of the strategic planning process and marketing from a healthcare perspective. Topics explored include but are not limited to the importance of strategic planning in healthcare, internal and external environmental assessment, marketing of healthcare services, strategy formulation, implementation, and long-term control.
Note: This entire class includes discussions, assignments, course projects, and online exams.