Liberty BUSI 430 Entire Class
BUSI 430 Entire Class Promotion Strategy
This course is open to students who desire to understand the function of Promotion within a company’s Integrated Marketing Communications (IMC) plan. Emphasis is on planning, creating, and evaluating advertising, sales promotion, and publicity strategies to communicate most effectively across the optimum blend of media channels.
Note: This entire class includes discussions, assignments, course projects, and online exams.