Liberty BUSI 442 Entire Class
BUSI 442 Entire Class Customer Retention Through Digital Marketing
The content of this course focuses on digital marketing strategies and techniques necessary for satisfying and retaining customers. In this course, students are presented with information and methods for driving and assessing overall lifetime customer value and resulting financial performance. The course content also encourages students to explore industry trends and their future impact on digital marketing.
Note: This entire class includes discussions, assignments, course projects, and online exams.