SNHU MKT 230 Entire Class
MKT230 – Retail Sales Promotion (Online)
This course focuses on sales promotion in the retail sector. The specific needs of retailers in the areas of advertising, visual merchandising, personal selling, and special events planning are among the topics addressed. The culminating project will be a sales promotion plan that will include a major special event. This project is designed to be flexible to support the range of retailing interests represented in the class.
Note: This entire class includes discussions, assignments, course projects, and exams.