SNHU MKT 266 Entire Class

MKT 266 – Services Marketing (Campus, Online)


Given the substantial shift in emphasis from a base on manufactured goods to a domestic economy based on services, as well as the interconnectedness of the global economy, comprehension of the service aspect of the business is a necessity for every marketer, in every company, and in every industry. Therefore, an understanding of the unique requirements of marketing services or service components has become a basic marketing skill. This course presents key concepts in the marketing of services through readings in current business publications and experiential opportunities. It addresses the global perspective of services, and both B2B and consumer service dimensions.

Note: This entire class includes discussions, assignments, course projects, and exams.

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