SNHU MKT 360 Entire Class

MKT 360 – Direct Marketing (Campus, Online)


This course explores the directing of goods and services through consumer or business-to-business marketing channels where the desired consumer resources may be direct orders, lead generation, and/or traffic generation. This course focuses on such topics as mailing list development, relationship marketing, database management, the development of an effective sales message, and the selection of media. The use of catalogs, direct mail letters and brochures, telemarketing, and electronic marketing as ways to reach the consumer will be explored.

Note: This entire class includes discussions, assignments, course projects, and exams.

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