SNHU MKT 432 Entire Class

MKT 432 – Strategic Marketing Planning (Capstone) (Campus, Online)


This is the capstone course of the undergraduate marketing curriculum. It focuses primarily on the decisions required of marketing executives as they seek to develop, implement and control integrated marketing programs. Students will be asked to apply their understanding of marketing principles covered in other marketing courses to solve specific company problems. Topics include a diversity of product, market and industry environments. Writing Intensive Course.

Note: This entire class includes discussions, assignments, course projects, and exams.

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