SNHU MKT 433 Entire Class

MKT 433 – Multinational Marketing (Campus, Online)


This course explores the development of international marketing programs from the determination of objectives and methods of the organization through the execution of research, advertising, distribution, and production activities. Students examine the international similarities and differences in marketing functions as related to the cultural, economic, political, social, and physical dimensions of the environment. Students also consider the changes in marketing systems and the adoption of marketing philosophies and practices to fill conditions in different countries.

Note: This entire class includes discussions, assignments, course projects, and exams.

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