SNHU MKT 605 Entire Class

MKT 605 – Integrated Marketing Communications (Campus, Online)


This course is concerned with the development, evaluation, and implementation of integrated marketing communication strategies in complex environments. The course deals primarily with an in-depth analysis of a variety of concepts, theories, facts and analytical procedures, techniques, and models in topics that include various communication functions, media alternatives, and the integrated marketing communication concept.

Note: This entire class includes discussions, assignments, course projects, and exams.


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