SNHU MKT 668 Entire Class

MKT 668 – Services Marketing (Online)


The world’s economy is undergoing substantial change. Globally, many manufactured products have service components. Domestically, a shift in emphasis from a base on manufactured goods to an economy based on services is in progress. Whether a firm is marketing manufactured goods, services, or a combination, services marketing can provide a competitive advantage. Therefore, understanding the service aspect of the business is a requirement for every marketer, in every company, and in every industry. This course presents concepts, theories, models, and measurements of services marketing using current literature in the field, cases, and experiential opportunities. It stresses the global perspective and covers both B2B and consumer services.

Note: This entire class includes discussions, assignments, course projects, and exams.

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