SNHU MKT 678 Entire Class

MKT 678 – Brand Management (Campus, Online)


Strong brands are increasingly recognized as one of a company’s most valuable assets. Brands create expectations in consumers, and by their nature implicate the company in delivering on those expectations. Therefore, the tasks of creating, building, and managing brands are critical success factors for a firm. This course seeks to develop in students an understanding of the theories, models, and strategies that enable a firm to achieve its branding goals. Through a combination of text and current research publications, students will be exposed to current and emerging brand theories and models. By analyzing cases, and reading and reviewing current business literature, students will gain an understanding of how those theories and models translate into strategies and implementations.

Note: This entire class includes discussions, assignments, course projects, and exams.

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