Strayer MKT 305 Entire Class
MKT 305 Consumer Behavior
Presents the processes for performing the analysis of customer behavior in order to develop an effective marketing strategy. Examines the principles of individual, group and social dynamics influencing consumer behavior. Reviews the consumer decision-making process and marketing approaches that can be used to improve consumer sales performance and customer satisfaction. This course also introduces the impact and influence of social and digital media on consumption choices.
Note: This entire class includes discussions, assignments, course projects, and exams