Strayer MKT 402 Entire Class

MKT 402 Strategic Market Pricing



Analyzes the critical factors in making pricing decisions and present a process for cost and pricing analysis. Reviews the concept of value creation and examines a variety of pricing policies and techniques that can be incorporated into a marketing strategy to achieve stated objectives. Examines pricing strategy over the life cycle of products.

Note: This entire class includes discussions, assignments, course projects, and exams

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