Strayer MKT 402 Entire Class
MKT 402 Strategic Market Pricing
Analyzes the critical factors in making pricing decisions and present a process for cost and pricing analysis. Reviews the concept of value creation and examines a variety of pricing policies and techniques that can be incorporated into a marketing strategy to achieve stated objectives. Examines pricing strategy over the life cycle of products.
Note: This entire class includes discussions, assignments, course projects, and exams