Strayer MKT 510 Entire Class
MKT 510 Consumer Behavior
Analyzes the concepts and principles of consumer behavior in relation to marketing decision-making. Examines the psychological processes of consumer decision-making and how they impact purchasing decisions and customer satisfaction. Emphasis will be placed on consumer behavior and the different marketing approaches and their implications on marketing strategies.
Note: This entire class includes discussions, assignments, course projects, and exams