MKT500 Marketing Management Marketing and PR in the 21st Century

As a digital entrepreneur, you’re never far from marketing. This course will delve into creating marketing and PR strategies to grow your business digitally. Topics covered include modern and traditional marketing, segmentation, targeting, positioning, content creation, mobile applications, social media, and creating a buzz. An overview of SEO, analytics, ROMI, and formulating marketing and public relations plans will be included as well.

Note: This entire class includes discussions, assignments, course projects, and exams