Florida MAR 4613 Entire Class

MAR 4613 Marketing Research

 

 

Analyzes the role of marketing research in providing information for marketing decisions. Research methods and techniques involved in the development and use of primary and secondary data are emphasized. Topics include survey design, experimental design, data collection (e.g., questionnaires), data analysis, measurement, and sampling.

Note: This entire class includes discussions, assignments, course projects, and exams


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Florida MAR 4613 Entire Class $10
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