UMD BMGT 350 Entire Course

University of Maryland BMGT 350 Marketing Principles and Organization Entire Course

An introduction to the concepts and principles of marketing including the marketing of service and nonprofit organizations. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution, and internal marketing to employees.

Note: This entire class includes discussions, assignments, course projects, and exams.