UMD BMGT 353 Entire Course
University of Maryland BMGT 353 Retail Management Entire Course
Planning and implementing retail marketing strategy. Store and nonstore (catalog, internet) retailing. Evaluation of how environmental trends in the consumer market, competition, the economy, and technology affect retail strategy in the U.S. and global markets.
Note: This entire class includes discussions, assignments, course projects, and exams.
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