UMD BMGT 355 Entire Class

University of Maryland BMGT 355 Foundations of Marketing for Non-Business Majors Entire Class

Introduces the concepts and principles of marketing. Provides an overview of all the concepts in marketing including relationship marketing, product development, pricing, promotion, marketing research, consumer behavior, international marketing, distribution, and internal marketing to employees.

Restriction: Must not have completed BMGT350; must not be a major in the R.H. Smith School of Business.

Note: This entire class includes discussions, assignments, course projects, and exams.