UMD BMGT 382 Entire Course

University of Maryland BMGT 382 Marketing and Innovation for Entrepreneurs Entire Course


Marketing and Innovation are two critically important activities that determine success in any business venture. This course will focus on understanding the fundamentals of marketing and innovation from the perspective of an entrepreneur. At a broad level, we will apply proven marketing frameworks (STP and 4Ps) to effectively deliver innovation in an entrepreneurial context.

Note: This entire class includes discussions, assignments, course projects, and exams.

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