UMD BMGT 450 Entire Class

University of Maryland BMGT 450 Integrated Marketing Communications Entire Class


In-depth study of coordinated marketing activities including advertising, sales promotion, Internet marketing, direct marketing, and personal selling. Emphasizes strategic planning to effectively use these promotional tools to communicate with customers and meet marketing goals. Blends theory and current practice to provide managerial orientation.

Restriction: Must be in a major in BMGT-Robert H. Smith School of Business

Note: This entire class includes discussions, assignments, course projects, and exams.

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