UMD BMGT 451 Entire Course

University of Maryland BMGT 451 Consumer Analysis Entire Course



Identifying buyer behavior concepts relevant to a specific marketing problem so that appropriate marketing decisions can be made. Conceptual frameworks are drawn from psychology, sociology, economics, and other social sciences to aid in understanding the behavior of ultimate and industrial buyers.


Note: This entire class includes discussions, assignments, course projects, and exams.

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UMD BMGT 451 Entire Course $9.99

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