UMD BMGT 452 Entire Course

University of Maryland BMGT 452 Marketing Research Methods Entire Course



Focuses on aiding marketing decision-making through exploratory, descriptive and casual research. Develops student skills in designing market research studies, including a selection of data collection methods, development of data collection instruments, sample design, collection and statistical analysis of data, and reporting of the results.

Note: This entire Course includes discussions, assignments, course projects, and exams.

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