UMD BMGT 454 Entire Class

University of Maryland BMGT 454 Global Marketing Entire Class



Marketing functions from the global executive’s viewpoint, including coverage of global marketing policies relating to product adaptation, data collection and analysis, channels of distribution, pricing, communications, and cost analysis. Consideration is given to the cultural, legal, financial, and organizational aspects of global marketing.

Note: This entire class includes discussions, assignments, course projects, and exams.

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UMD BMGT 454 Entire Class $9.99

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