UMD BMGT 457 Entire Class

University of Maryland BMGT 457 Marketing Policies and Strategies Entire Class

This capstone course ties together various marketing concepts using the fundamentals of strategic market planning as the framework. Application of these principles is accomplished by analyzing and discussing cases and by playing a marketing strategy computer simulation game. Analysis of current business articles to understand the link between theory and real-world problem-solving.

Note: This entire class includes discussions, assignments, course projects, and exams.