UMD BUMK 701 Entire Class

University of Maryland BUMK 701 Marketing Research Methods Entire Class

The process of acquiring, classifying, and interpreting primary and secondary marketing data is needed for intelligent, profitable marketing decisions. Evaluation of the appropriateness of alternative methodologies, such as inductive, deductive, survey, observational, and experimental. Recent developments in the systematic recording and use of internal and external data are needed for marketing decisions.

Note: This entire class includes discussions, assignments, course projects, and exams.