UMD BUMK 706 Entire Course

University of Maryland BUMK 706 Marketing Analysis Entire Course

Introduction to modeling tools used to support marketing analysis and decision making. Applications in strategic marketing, marketing segmentation, new product development, sales promotion analysis, pricing, design of marketing mix, sales force allocation, and direct marketing. Spreadsheet-driven cases and illustrative readings.

Note: This entire course includes discussions, assignments, course projects, and exams.