UMD BUMK 716 Entire Course

University of Maryland BUMK 716 Brand Management Entire Course

Brand names are valuable assets for firms. Effective brand management is critical to maintaining the long-term profitability of products and services. Topics include understanding brands from the customer’s perspective, building brand equity, measuring brand equity, leveraging brand equity, managing brand portfolios, and managing brands over time.

Note: This entire course includes discussions, assignments, course projects, and exams.