UMD BUMK 717 Entire Class
University of Maryland BUMK 717 Integrated Marketing Communications Entire Class
Marketing communications are a complex but critical component of marketing strategy. Topics include communication tools: advertising, sales promotions, corporation communications, one-on-one or direct marketing, public relations, internet communications, sponsorship/events marketing, and marketing communication plans: defining objectives, implementing the plan, and measuring communications effectiveness. Achieving integration in the content, look, and feel of all marketing communications is stressed.
Note: This entire class includes discussions, assignments, course projects, and exams.