UMD BUMK 720 Entire Course

University of Maryland BUMK 720 Marketing Strategy Entire Course



Introduces students to the fundamentals of marketing. This course combines lectures, readings, case analyses, and a competitive simulation. A significant part of the course involves a competitive computer-based simulation in which student teams leverage marketing data and metrics to make marketing decisions for an organization that is competing in a market against other student teams in the class.

Note: This entire course includes discussions, assignments, course projects, and exams.

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