UMD BUMK 722 Entire Class
University of Maryland BUMK 722 Customer Equity Management Entire Class
Focuses on managing customers of a business, whether in B2B or B2C space, as a portfolio of equity; understanding the current and future value of customers to the business; selective acquisition, development, and retention of customers using the latest developments in information technology.
Note: This entire class includes discussions, assignments, course projects, and exams.
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