UMD BUMK 722 Entire Class

University of Maryland BUMK 722 Customer Equity Management Entire Class

Focuses on managing customers of a business, whether in B2B or B2C space, as a portfolio of equity; understanding the current and future value of customers to the business; selective acquisition, development, and retention of customers using the latest developments in information technology.

Note: This entire class includes discussions, assignments, course projects, and exams.