UMD BUMK 731 Entire Course
University of Maryland BUMK 731 Business to Business Marketing Entire Course
Focus is a large fraction of marketing activity directed at organizational customers (businesses, non-profits, and government). Marketing strategies, tactics, and analytical tools most relevant when marketing to organizational customers are covered. Readings, cases, and term papers contribute to understanding how to build long-term buyer/seller relationships. The course is appropriate for anyone interested in understanding relationships between organizations, including vertical strategic alliances.
Note: This entire course includes discussions, assignments, course projects, and exams.