UMD BUMK 744 Entire Class

University of Maryland BUMK 744 Marketing Research and Analytics Entire Class



Provides a review of primary data collection methods for marketing data. Students will learn how to design and implement effective confirmatory research. Both direct methods such as surveys and indirect methods such as experiments will be covered. In this hands-on course, students will design and conduct research with target customers, analyze the data, and then present their results to decision-makers.

Note: This entire class includes discussions, assignments, course projects, and exams.

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