UMD BUMK 746 Entire Course

University of Maryland BUMK 746 Data Science for Customer Analytics Entire Course



An introduction to data science and the basic concepts of database management. The course also provides an overview of the various sources of in-house data that are available to many organizations. Students will learn how to work with clickstream, scanner panel, and social media data. Geo-demographic datasets will be discussed and explored, and techniques for data fusion will receive ample attention.

Note: This entire course includes discussions, assignments, course projects, and exams.

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