UMD BUMK 750 Entire Course

University of Maryland BUMK 750 Customer Equity Management Entire Course

Managing customers of a business, whether in B2B or B2C space, as a portfolio of equity. Understanding the current and future value of customers to the business. Topics include selective acquisition, development, and retention of customers using the latest developments in information technology.

Note: This entire course includes discussions, assignments, course projects, and exams.