UMD BUMK 757 Entire Class
University of Maryland BUMK 757 Marketing Strategy Entire Class
A capstone marketing course. Marketing strategies designed to manage products in selected market segments. Topics covered include competitor analysis, buyer analysis, market segments, and product strengths and weaknesses; product-related issues are identified and marketing strategies developed, assessed, and implemented.
Note: This entire class includes discussions, assignments, course projects, and exams.
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