UMD BUMK 770 Entire Course

University of Maryland BUMK 770 Retail Analytics Entire Course

Planning and implementing retail marketing strategies often involve sophisticated analytics. This course will teach the analytical tools needed to develop retail strategies. Both store and non-store (catalog, Internet) retailing are discussed. Also, students will learn how to evaluate the impact of environmental trends in the consumer market, competition, the economy, and technology on retail strategy in the U.S. and global markets.

Note: This entire course includes discussions, assignments, course projects, and exams.