UMD BUMK 773 Entire Course
University of Maryland BUMK 773 Pricing Analytics and Strategies Entire Course
The economic and behavioral aspects of pricing and the evaluation of innovative pricing practices such as price matching, customized pricing, bundle pricing, and product line pricing. The course will cover both B2B, B2C, online and offline markets. Instruction will be through a mix of case studies, pricing simulation games, hands-on exercises, practitioner guest lectures, and discussions.
Note: This entire course includes discussions, assignments, course projects, and exams.
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